Founder and principal designer Sam Pettersen is first and foremost a furniture designer having gained over a decade of experience in design and manufacture. Driven by a passion for how things are made, Sam places functionality at the heart of his designs, tempered with creative innovation and the demands of industrial reality. Sam holds a BA in furniture and product design from Nottingham Trent University. As part of the degree he spent a yearlong placement working for Internationally renowned Sawaya & Moroni in Milan where he contributed to the design of high-end bespoke interiors for the firm’s discerning clients.
Everything we make is designed by us.
Prior to establishing Not Another Chair in 2019 Sam worked as a lead designer for some of the UK’s most prolific workplace manufacturers. Upon graduating in 2011 Sam joined Boss Design as a furniture designer, working closely with the R&D team, he oversaw the development of concepts from brief through to manufacture. In 2015 he relocated to Wales to Join the Orangebox design team where he continued to design commercially successful products.